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Opportunity calls as smartphone market grows

Linda Endersby

The smart phone world might be the arena for a battle for market dominance between Apple and Samsung but there is still a chance for other players to make an impact.

According to the latest numbers from IDC the worldwide smartphone market grew 52.3% year-on-year in the second quarter of 2013, with mobile phones also showing a growth of 6%.

"The smartphone market is still a rising tide that's lifting many ships," said Kevin Restivo, senior research analyst with IDC "Though Samsung and Apple are the dominant players, the market is as fragmented as ever. There is ample opportunity for smartphone vendors with differentiated offerings."

Vendors shipped a total of 237.9m smartphones in the period in 2013 compared to 156.2m in 2012. For mobile phones the figures were 432.1m compared to 407.7m

"Market opportunities exist at all levels, including the high end," says Ramon Llamas, research aanager with IDC's Mobile Phone team. "While Samsung and Apple accounted for significant share of the overall market, they were not the only vendors active in the high end of the market, and recent device introductions and upcoming launches signal more vendors targeting this space”

This growth in the smartphone market is the highest growth rate in 5 quarters. The figures were also up 10% from the first quarter of the year.

"The opposite end of the spectrum is just as, if not more, interesting," added Llamas. "Lower-priced smartphones continue to gain traction, but the key for vendors will be to keep prices low while still offering premium devices and services. We fully expect to see large-screen smartphones and other flagship devices establish a presence within the lower-priced smartphone segment as well."

The growth in mobile phones was partly driven by huge shipments of android offerings from companies outside the top five to high growth countries such as India and China represent in 44.8% of the overall shipment volume.


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