Six channel-backed professional cyclists will go head-to-head with names such as Bradley Wiggins and Mark Cavendish in this year’s Tour of Britain.
Having undergone an MBO earlier this year and implemented a “regional” datacentre strategy to reassure SME customers that their data is close at hand, the firm is keen to raise its potential profile among customers.
This will be the second time the team has taken part in the Tour of Britain. It has already met with considerable success on the UK’s roads, with former rider Pete Williams taking first place in last year’s Yodel sprint competition.
The team’s 2013 Kiwi-heavy starting line-up consists of Mike Northey, Roman Van Uden, Shem Rodger, Dan Barry, James Williamson and lone Brit Steve Lampier.
The race begins on 15 September in Peebles, Dumfries and Galloway, and will be contested over eight stages, rolling into London on 22 September.
Before the flag drops in Scotland, Node4 will also be in evidence at the Italian Grand Prix over the weekend of 7 and 8 September as a sponsor of the Marussia F1 team.