Hybrid cloud solutions provider Zynstra has become the latest channel player to join the Cloud Industry Forum’s membership roster as the association’s bid to establish a more transparent set of cloud standards in the UK market continues apace.
Bath-based Zynstra got its start in July 2013 with the objective of redressing the balance between SMEs and true enterprises.
Favouring the hybrid cloud approach – now tipped as the long-term winner in the public versus private cloud stakes – the company hopes to provide both the security and performance of on-premise IT with the cost-saving benefits of the cloud.
It has already attracted some attention in the market, with private equity backers Octopus Investments taking an interest in its potential.
Zynstra CEO Nick East commented: “CIF is a true champion of the cloud and we’re looking forward to working with the organisation to educate the market and ensure that UK SMEs can devise and implement cloud strategies that are fit for purpose.”
CIF’s Alex Hilton added: “Experience, expectation and common sense all point to the fact that any one organisation will access IT in any combination of on-premise and in-cloud, and through any combination of service and deployment models.
“Analysts, industry commentators, and indeed our latest research, points to an increasingly hybridised world so Zynstra’s experience and expertise working with customers in hybrid environments will make a valuable contribution to our membership base.”