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Avnet brings CloudEnhance data management programme to UK

Alex Scroxton

Avnet Technology Solutions has launched its CloudEnhance channel programme in the UK, promising to help resellers and managed service providers begin to address opportunities around unstructured data management.

Programme participants will get access to a wide portfolio of secure, service-based archiving solutions to help customers reduce costs, simplify IT and minimise risk.

The distie said it would also use its own position in the channel in order to bring more service providers and business partners together to address increased cloud opportunities.

It hopes that resellers without the means to offer a managed service will be able to broaden their offering to end users alongside MSPs.

Avnet believes the market for archiving-as-a-service has been largely untapped up to now, particularly in distributed and un-virtualised environments, and claimed its solution set – which includes file tiering, file serving, email archiving, Microsoft SharePoint tiering and file sync and sharing, as well as some vertical specific solutions – will help the channel build a “safe and secure platform for customers looking to tackle governance and security concerns”.

It plans to make its solution set available through commercially attractive pricing models such as usage-based fees, payable per gigabyte per month. Practical support from Avnet will include critical business planning, such as assistance with creating joint vendor and vertical market propositions, access to data for market and trend analysis, technical and marketing expertise and access to its demo centre in Bracknell.

“As unstructured data proliferates organisations are re-evaluating their IT strategies. They need to deal with everything from increased performance and capacity requirements, rising power and cooling costs to regulatory pressures,” said ATS SVP north region EMEA, Sukh Rayat.

“More often than not, organisations are turning to cloud-based solutions to address their needs and with industry analysts predicting double-digit growth in the public cloud services market channel partners will need to act fast.”

Rayat continued: “The CloudEnhance programme underlines Avnet’s commitment to helping partners achieve their very best by delivering highly tailored, technically excellent and financially viable solutions to their end customers.

“We encourage business partners to work closely with us and each other, to tap into our solutions capability, deep technology skill set and extensive network of suppliers. CloudEnhance gives business partners and service providers the framework and tools they need to generate new business, maximise profit margins and enable their customers to manage data, simply, securely and ethically.”


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