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AMD reports resurgence in system builder market

Simon Quicke

The system builder market is re-emerging after years of taking a hammering as customers turn to local players to help them build and install PCs quicker than rivals shipping them from overseas can manage.

The growth in the local system builder market has been noted by AMD, which has seen numbers swell in those channel players that are able to customise an order and deliver it fairly quickly to customers.

Andrew Buxton,  EMEA channel director at AMD, said that the system builder market traditionally had been fairly strong but had then imploded with high-profile failures such as Evesham and Mesh and for a while things had gone quiet, but that was now changing.

"Local system builders are holding up really well because they are very responsive and are growing with build to order," he added "A lot of these guys [who were in the market a few years ago] are coming back and it is encouraging."

He said that AMD was determined to engage with more of the system builders and the reseller base that was targeting local small businesses in the year ahead and believed it had a decent proposition that provided partners with high performance products and good margins.

He countered the gloom and doom in the market commenting that the desktop market was holding up well and pointed out that the growth of tablets could help desktop sales, as users started to store more data generated with mobile devices on their PCs.

Buxton identified  the end of Windows XP support as one of the reasons why 2014 could be a decent one for hardware specialists as well as a general feeling that there are many customers that need to refresh their desktop estates: "There are lots of loyal desktops out there that are seven or eight years old that are ready for a rest."

Related Topics: Desktop PCs, VIEW ALL TOPICS

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