Ricoh wants to grow demand for its mono laser and mono multifunction printers (MFPs) among consumer buyers, while increasing its brand awareness through the retail channel, and has picked the recently rebranded Micro-P as the vehicle to accomplish its goals.
Its portfolio has been priced and positioned to be more accessible to home buyers through the retail channel, said Ricoh.
Exertis Micro-P print business unit manager Philip Miller said that print still offered an excellent opportunity for the firm’s retail partners.
“With Ricoh on board we can help them to expand their print offering, enabling them to increase their revenue channels by targeting the consumer market with Ricoh’s compelling product offering,” he said.
Matthew Creely, Ricoh IT distribution manager added: “Our recent partnership with Exertis Micro- P is pivotal to placing us strongly into the retail arena. It assures excellent brand visibility for our ultra-competitive, entry level print and MFP products.
“We are delighted with Exertis Micro-P’s enthusiastic support and mentoring and we feel this is a great opportunity to cement foundations for a strategic and commercial alliance that will enable both Ricoh and Exertis Micro-P to continue to grow their positions within this dynamic marketplace.”