Toshiba bolsters support for resellers

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Toshiba bolsters support for resellers

Steve Bell

Toshiba UK is expanding its Toshiba Recommends programme for SMEs.

The service now includes a free three year membership to Enterprise Nation, an online hub and community that offers support to businesses and entrepreneurs.

Enterprise Nation provides among other things free expert workshops, and 25% discount on business classes and books. Membership is open to customers of all resellers offering the Toshiba Recommends product range to SMEs.

Santiago Alviar-Baquero, head of SMB and Distribution for Toshiba in Northern Europe said: "SMBs are a vital part of the economy, and generate around half of UK jobs. With 500,000 new businesses created last year alone we understand the importance of reinforcing our SMB proposition in the channel.”

The Toshiba Recommends product range offers products suitable for SMEs, including the Portégé Z930 business Ultrabook and the Tecra R950-1EL business laptop.

Emma Jones, founder of Enterprise Nation and co-founder of national enterprise campaign StartUp Britain said: "Our goal at Enterprise Nation is one that we share with Toshiba - to offer SMBs the support they need in order to accelerate growth and sustainability at a crucial time in the business's development.

"Toshiba Recommends already presents SMBs with tremendous support, and we at Enterprise Nation hope that Toshiba's SMB customers can benefit from our membership as much as they do from the existing offering."

The initiative will be supported by an online and press advertising campaign specifically targeting the SME market, which will run until 31 March 2014.


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