Household IT names continue to invest in the cloud as the take steps to widen their portfolios and ensure they are in a position to try to safeguard their futures as the hosted model becomes increasingly popular.
Both IBM and Oracle have been busy extending options with them respectively acquiring cloud database startup Cloudant and hosted marketing data services player BlueKai.
The IBM moves comes on the back of a stated ambition to pump $1.2bn into datacentres that can support the cloud as it looks to invest in the cloud software it acquired with the SoftLayer purchase and with Cloudant can offer a database platform for app developers.
"IBM is leading the charge in helping its clients take advantage of big data, cloud and mobile," said Sean Poulley, vice president, Databases & Data Warehousing, IBM. "Cloudant sits squarely at the nexus of these three key transformational areas."
Oracle has followed up the recent purchase of cloud marketing software player Responsys with the BlueKai deal, which is reportedly worth around $400m, adding a data management platform to its cloud portfolio.
"The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on data across both known customers and new audiences and precisely target customers with a personalized message across all channels," said Steve Miranda, executive vice president, applications development, Oracle.