Microsoft's UK channel boss is expecting more movement by resellers towards the cloud this year as they look to take advantage of customer demand and to exploit the help being offered by the vendor.
With many resellers adding cloud options to their portfolios this year has been highlighted by many, including MicroScope channel research, as one where the journey towards more of a managed services approach will begin in earnest for many partners.
Linda Rendleman, director partner business and development, UK small, mid-market, solutions & partners at Microsoft,said that it was already seeing more traditional partners looking at changing their business model and it had the evidence in a growing number of fresh orders that showed that "the customer opportunity is there".
"I'm not sure if this year is going to see more transformation than last but there is some momentum with our traditional channel and it has been great working with them to address the opportunity," she said.
She added that it knew that there was still a portion of its partner base that had yet to make any moves towards selling cloud and it was keen to provide support to those looking for help.
"We are devising help for those partners that want to get there," she added "Our investments are really going where the majority of the growth is coming from and that is around the cloud so as we continue to partner together cloud is where we will be making most of our big bets."