Printer specialist OKI has taken the wraps off a revised channel partner programme that is being rolled out across the EMEA region that will replace a local approach as it looks to increase business through partners.
The Shinrai partner programme provides a tiered offering with three levels - executive, premium and business partners - as well as the chance for resellers to be defined as e-commerce and BPO specialists.
Terry Kawashima, managing director, OKI Europe, said that it wanted to make sure that there was a uniformity of delivery of its partner programme across EMEA to improve the benefits it could offer partners.
“Until now we have supported this with a series of independent local initiatives. However, the new regional programme underlines our total commitment to the channel, working together in opening up new opportunities and building profitable business, as part of a true partnership approach," he said.
The vendor will be providing the usual bits and pieces a reseller could expect from a decent partner programme, including marketing, sales and finance for executive partners as it looks to provide more support to partners.
“Through this structured and supportive programme of incentives, tools and training, OKI will help each partner build on its existing customer base and develop new opportunities,” said Kawshima.