SAP aims to drive cloud adoption through the channel

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SAP aims to drive cloud adoption through the channel

Steve Morley

ERP giant SAP is attempting to boost its partner channel drive with the appointment of Rodolpho Cardenuto as the head of a new Global Partner Operations (GPO) organisation.

The GPO organisation will focus on driving board-sponsored initiatives through strategic SAP partners. It’s also been charged with accelerating the company’s growth through new and existing sales channels.

Cardenuto is something of a channel veteran and in a previous role delivered double-digit growth for 12 consecutive quarters in the Latin America region.

As the head of GPO, Cardenuto will be responsible for accelerating growth worldwide by building alternative routes to market through the SAP partner ecosystem.

The formation of the GPO organization is considered key to driving the adoption of the SAP Cloud powered by SAP HANA and will also manage Business One, the original equipment manufacturing (OEM) business, as well as the company’s overall strategic partnerships around the world.

Mark Ferrer, current head of SAP Ecosystem and Channels, will continue his role as chief operating officer of Customer Operations.

Cardenuto joined SAP in 2008 as president of SAP Latin America and the Caribbean, and has spent the past year as president of SAP Americas.

He has more than 25 years of experience in the IT industry, spending 15 years at Hewlett-Packard in various roles including sales management in Brazil and leading the small and midsize enterprise (SME) business for the Latin America region.

The moves follow Q1 results that were lower than expected. SAP reported revenues of €3.7bn, short of its expected €3.8bn. Operating profit was €919m well short of the expected €975m.

The revenue dip was attributed to currency fluctuations. With the Euro gaining strength against currencies like the US dollar SAP takes a hit when it gets paid in the US dollar and then converts to Euros.


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