Adobe cloud strategy delivering results


Adobe cloud strategy delivering results

Simon Quicke

Adobe's decision to move full steam towards the cloud appears to be paying off with the software player reporting a decent set of numbers for its second quarter.

Having decided that the future involved allowing users to subscribe to its Creative Suite products online the firm has seen the number of users continually rise to a level of more than 2.3m, with 464,000 signing up in the three months ended 30 May.

The firm reported revenues of $1.07bn, a 6% improvement on the previous year, turning round several quarters of decline and operating income climbed 21% to $135m.

The Creative Cloud and Marketing Cloud offerings are on the brink of overtaking traditional products sales revenues, with $477m and $479m respectively.

“Adobe’s first-half upside was driven by accelerated adoption of Creative Cloud and Adobe Marketing Cloud”, said Shantanu Narayen, president and CEO of Adobe.  “We’re excited about our upcoming product pipeline and expect a strong second half of the year.”

Mark Garrett, executive vice president and chief financial officer, Adobe, said that the cloud transformation was not behind the firm and it was in a position to reap the rewards.

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