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Easynet swells CIF membership ranks

Steve Bell

Global managed service provider, Easynet, has become the latest cloud vendor to join the Cloud Industry Forum (CIF) fold, signalling the organisation’s growing influence in improving industry standards.

Easynet is Europe’s largest independent network and hosting integrator, and its decision to join CIF is an implicit recognition that many potential customers are put off adopting cloud services because of a lack of trust.

Philip Grannum, managing director of cloud, hosting and UC services, Easynet said: “Some firms are still concerned about a perceived lack of transparency and openness from service providers, resulting in a lack of trust. Cloud service providers need to be able to allay customer fears... this... lies at the heart of our decision to join the Cloud Industry Forum.”

Customer concerns are generally in the areas of service, interoperability and security, which is acknowledge by Alex Hilton, CEO, Cloud Industry Forum: “There are concerns that by moving your IT capability to a third-party, businesses could be exposed to unknown financial, security or resilience risks of the third party. In reality, the cloud is a very safe environment for an organisation’s data.”

CIF is steadily gaining credibility in the industry for its work around establishing standards of transparency, accountability and capability across the cloud industry. The addition of Easynet to its membership roster galvanises its standing further.

Hilton added: “CIF’s primary goal is to establish robust standards of transparency, accountability and capability across the cloud industry. Easynet has an outstanding record in this regard... [it] will make an important contribution to the work that we do as an organisation in the drive for industry-wide standards, which in turn will provide comfort and clarity to end users seeking to move to the cloud.”

Grannum believes its membership of CIF will ultimately help persuade customers that cloud services are secure, reliable and transparent. He added: “... it is no surprise that the passions are raised as cloud services arguably represent the most significant opportunity to improve the way IT is delivered and managed, potentially freeing up businesses to focus their efforts on their strategic goals rather than on maintaining IT operations... Yet some firms are still concerned about a perceived lack of transparency and openness from service providers.”

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