WatchGuard takes wraps off value driven partner approach

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WatchGuard takes wraps off value driven partner approach

Simon Quicke

WatchGuard has revealed details on changes to its channel programme that have been several months in the making and are designed to reward those partners that deliver high quality services.

The vendor first indicated that it was working on a revised channel programme earlier this year and has now provided partners with more details of WatchGuardONE, which launches at the start of next year.

The scheme is designed to provide discounts and rebates of between 30 to 46% based on the reseller's level of commitment and with other parts of the programme like deal registration there is a chance for a partner to gain discounts of up to 70%.

The vendor is providing training and certification support to help partners increase their commitment and will provide up-front discounts and back-end rebates to make the programme attractive.

“Well-trained and well-educated resellers have happier customers and end-users, with safer networks. It’s that simple,” said WatchGuard Technologies vice president of worldwide sales, Alex Thurber. “Our new partner program gives the power to the reseller, allowing them to determine their level of commitment and role in WatchGuardONE. By focusing on value rather than volume, our partners can concentrate on quality, competency and deployment of our solutions, rather than their margin.”   

“The new WatchGuardONE program has been well received in the channel and we will be working closely with our resellers to register them and begin training in preparation for the official launch in January 2015,” said Jonathan Whitely, channel sales manager for WatchGuard, UK and Ireland.


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