Direct PC sales continue to drop in UK market
Analyst numbers have shown that once again the general sales trend in the UK PC market has shifted in favour of the channel.
According to IDC, 18% of all PC shipments in 2009 were direct, down from 24% a year earlier.
The rise of Asian PC vendors that sell exclusively through partners is a major reason for the trend said IDC research director Ezster Morvay but this was not the only factor.
"Corporate enterprise suffered the most and that is where the biggest proportion of direct sales are transacted," she told MicroScope.
Some vendors are rubbing their hands together in anticipation of a corporate refresh expected in the second half of the year.
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