3 wins out in broadband sales race


3 wins out in broadband sales race

An uncomonnly reasonable approach to mobile broadband usage has helped mobile network 3 book the most broadband sales in 2010, according to figures gathered by broadband comparison website Broadbandgenie.

Last year Hutchison Whampoa-owned 3 - which is admittedly seen as something of an also-ran in the UK mobile network stakes - went against the prevailing attitude to mobile broadband and reintroduced truly unlimited data allowances.

At the same time other networks, such as Orange and more recently T-Mobile, were scaling back their limits as they realised that smartphone growth was clogging their networks with traffic.

It's a gamble that seems to have paid off for 3, which now claims it can cover 97.3% of the UK population, and also recently scooped a YouGov award for its services.

3 has committed itself to going against the prevailing flow, and it is a commitment that has paid off. I hope it sticks to its guns.

This was first published in January 2011

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