3 wins out in broadband sales race

An uncomonnlyreasonable approach to mobile broadband usage has helped mobile network3book the mostbroadband sales in 2010, according to figures gathered by broadband comparison website Broadbandgenie. Last year Hutchison Whampoa-owned 3- whichis admittedlyseen as something of an also-ran in the UK m

An uncomonnly reasonable approach to mobile broadband usage has helped mobile network 3 book the most broadband sales in 2010, according to figures gathered by broadband comparison website Broadbandgenie.

Last year Hutchison Whampoa-owned 3 - which is admittedly seen as something of an also-ran in the UK mobile network stakes - went against the prevailing attitude to mobile broadband and reintroduced truly unlimited data allowances.

At the same time other networks, such as Orange and more recently T-Mobile, were scaling back their limits as they realised that smartphone growth was clogging their networks with traffic.

It's a gamble that seems to have paid off for 3, which now claims it can cover 97.3% of the UK population, and also recently scooped a YouGov award for its services.

3 has committed itself to going against the prevailing flow, and it is a commitment that has paid off. I hope it sticks to its guns.

This was first published in January 2011

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