But the problem has often been trying to define what a service looks like, involves and how it can be charged for,
With managed services it appears to be different. The reseller sells a defined package of services to look after specific applications. The user knows what is being provided and the charges are clear.
For the reseller there is predictable revenue and for the customer predictable cost. So far so good but it does get even more attractive.
With bring your own device impacting on the network and the perimeter extending there is a growing opportunity for resellers. That should sound attractive and the interest we have seen with the roadshows we have been running with Kaseya up and down the country proves that it is for many dealers trying to find out more.
For those that have wondered for years how they make services work for their channel business the answers are becoming clear and now is the time to get involved.
This was first published in November 2011