But in terms of finding news it was a slightly harder challenge. Plenty of vendors were providing 'updates' which of course means they were talking about news that had gone past its sell by date months ago. A few had some technology to talk about but for most there has not been a great deal of innovation during the downturn.
So what were the main themes that I managed to pick up inbetween being bombarded by requests from desperate looking pr people trying to get journalists to meet their clients?
Two words stand out in the memory - cloud and identity. Everyone is looking to the security industry to sort out the problems that are holding back wider spread of cloud adoption and so that involves different ways of getting user access with more dynamic tokens and a move away from traditional static two-factor authentication.
But of course key to making access to the cloud, or any other system for that matter, is the requirement of better identity checks. That will be one of the main challenges for the industry to get into a position of being able to prove that someone accessing data is who they say they are.
Those messages will be remembered along with the noise, the two odd men dressed as John Bull with union jack waistcoats and top hats and the resellers who were drinking on one distributor's stand at just gone eleven o'clock. That's the channel for you.
This was first published in April 2010