The venue sparkled and the move to the Lancaster Hotel got the thumbs up, the comedian and host Sean Lock got them laughing throughout the evening and did an excellent job and the scenes at the disco provided memories (and blackmail material) that sadly might never be erased.
But as was intended the evening put resellers, distributors and those vendors that care about the channel under the spotlight and gave those that have worked so hard in the last year the chance to get the recognition they deserve.
It is always difficult to convince those that miss out on awards that they have done incredibly well getting to the shortlist but that is more true than ever. This year the competition was stronger than the previous years with more entries and more votes were cast.
Everyone who went last night should be proud of not just what they and their companies did but of what the channel as a whole has achieved in the last 12 months.
Those who dared doubt that the channel still had relevance only had to look at the packed room full of people who prove it day in day out to realise that in an industry that is a person-to-person experience we are lucky to have some of the best in the business working in our sector.
Well done to all the winners and to everyone who attended thanks for making it a great night.
This was first published in May 2010