AMEX's corporate social responsibility message really is pulling up trees

An unsolicited letter arrives in the post. As usual it's stuffed full of leaflets I never asked for, urging me to apply for the British Airways American Express card. 

I can't think of two organisations I need less at the moment.

At the back of this packet of junk there's a sanctimonious message:

"Recycle - the possibilities are endless." 

Even better, resist the urge to print tons of junk mail!

Don't you love customer relationship marketing? They cut down trees, so they can lecture you about the environment. 

Still, mustn't grumble. One man's junk mail is another man's corporate social responsibility campaign. 

This was first published in March 2011

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