Apple devices helped to make the Mac the digital hub, now it wants to put the hub in the cloud

Am I the only one who thinks there's something ironic in the pronouncement by Steve Jobs at Apple's WWDC that the PC and Mac are being demoted from "digital hub" to "device"?

Speaking for myself, I can say that my computer was never the digital hub of my universe until I bought a digital camera that plugged into iPhoto and an iPod that needed to be synced with iTunes. The same syncing process had to be undergone with my eldest daughters' iPod Touches and my new iPhone. If I had an iPad, I'd have to do the same thing as well.

It wasn't our decision to have to sync those devices with the house iMac, it was Apple's and Steve Jobs'. It was Jobs and his company that turned my computer into the digital hub, not me.

I'm not complaining because I think Jobs and Apple are on the right lines with the iCloud announcements as they represent a natural evolution from the current state of affairs, but we shouldn't forget it was the success of Apple's approach to the iPod and iPhone that brought us to the place where we are now.

This was first published in June 2011

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