Apple may not be a computer company anymore but it's doing very nicely


Apple may not be a computer company anymore but it's doing very nicely

In January 2007, Apple CEO Steve Jobs announced that the company was dropping the word "Computer" from its name to become "Apple Inc".

As he pointed out at the time, only one product (the Mac) was a computer out of the four product ranges it had at the time: Mac, iPhone, iPod and AppleTV. Since then, it's added another product category: iPad.

What the most recent set of results for Apple, published yesterday (19 July), show is that Apple definitely isn't just a computer company anymore. Revenue from the iPhone and iPad ranges were both higher than for the Mac business. 

iPhone revenues were two and a half times larger than those for the Mac range and the iPad has now jumped ahead of the computer business as well, a year and a half after its introduction.

Not that the computer business is doing badly. By PC market standards, it's doing reasonably well with sales up 14%, but it's dwarfed by the sales growth from the iPhone and iPad parts of the company.

Given the negative comments from certain sections of the computing industry and press that accompanied the launch of the iPhone and iPad, it's hard not to escape the conclusion that a lot of them were unable to look beyond their own technological ghetto when it came to getting a view on the potential impact of those two products (in much the same way as they did before that with the iPod).

There's a world beyond the PC and that's the world computing is blending into with all manner of devices. Apple has already made the move into that space. And it's paying off big time.

This was first published in July 2011

Join the conversation Comment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.