Opinion

BT and Heineken team up to enable drunk tweeting!

As if the legless needed any more encouragement to spill their (mental and physical) guts, BT and Heineken have just announced plans to supply a new wireless internet service, the Heineken Hub, to 100 London boozers, and 200 more across the UK by the end of 2011.

According to the blurb, customers will be able to get online quickly with any wireless-enabled device and will receive "exclusive, location-specific (you're in a pub!) content including the best stories from news, views, features, business, culture and sports," supplied by The Independent's new sister title, i.

Rick Lawrence, Heineken UK marketing manager, said: "The initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its customers."

Heineken tweet.jpgIt's sweet of Rick to be so optimistic, don't you think?

Cheers!

This was first published in September 2011

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