Opinion

CRM is about more than customer stalking, says dhc's new expert Luke Adams

LukeAdams.jpgThis is Luke Adams, the new CRM practice director at dhc, a Microsoft Gold partner that's launching itself into Microsoft Dynamics CRM 201.
With a background in computer design, Luke Adams has been in this game for 20 odd years. Dhc is hoping Adams will bring a wide range of product and project experience. He's been involved everything from small business to massive enterprise installations for financial services, public sector, manufacturing, telecoms and media organisations.
Adams says dhc is helping companies to realise that CRM technology extend way beyond the contact centre. "It can have a positive impact on the performance of the entire end-to-end business process," says Adams.
Well good luck with that Luke! Many of us think CRM is about stalking customers with endless tea time phone calls generated by anonymous machines.
Director at dhc, Matt Garman adds: "Luke will be instrumental in developing our offering."
Adams was CRM Practice Director at Touchstone Group.
 

This was first published in December 2010

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