So Symantec resellers focused on selling to small businesses are being given the chance to win a mentoring session with entrepreneur and former Dragons' Den star James Caan.
Personally, I'm all for it. With his track record, you have to be interested in hearing what he has to say. As Caan says: "Sound industry knowledge is essential to business development, so no matter what stage the winner is at, I look forward to being able to use my experience and offer my advice."
Traditionally, resellers have looked to distributors and vendors for business advice but there's got to be a benefit in consulting with someone who isn't providing guidance from higher up the supply chain but is acknowledged as a bona fide business expert.
Besides, he's a MicroScope reader so he's bound to know what he's talking about.
This was first published in June 2011