It's only when you look at an ant under a magnifying glass that you realise how often they spontaneously burst into flames.
This is the case with data centres. These huge computing factories cost the earth to maintain. We burn billions of tons of the world's dwindling supply of fossil fuels, just to feed them the megawatts they need to simultaneously heat up their processors and then cool them down again
How do we stop them consuming the planet?
Chloride has an obvious answer. Pay a lot of money for one of its new super efficient Trinergy UPSs, and get your money back several times over in savings on your electricity bills.
It's not as much fun as watching an ant under a magnifying glass, but it's got a happier ending.
This was first published in November 2010