Ten years ago, Winston Bogarde was a very good footballer. He must have been, because show biz club Chelsea paid him forty thousand pounds a week! That was a lot of money in them days.
So he must have been pretty handy. Mind you, I never saw him play. I don't think anyone saw him play. He was at Chelsea for 18 months and the nearest he got to the pitch was the subs bench.
Football clubs live in a parallel world. Where else would somebody pay a vast amount of money for something they never use?
Oh, I just thought of an example. Cloud computing customers.
If you meet anyone who thinks that cloud computing is a pay per use model, send them to me; I've got this bridge in the City of London they might like to buy.
If you put an application in the cloud and no one uses it, does it cost you money? Why, yes it does, mate.
The hourly compute charges are not based on how you use an application but for the machines that are reserved for you should you use that app.
So anyone who orders an app and doesn't use it probably assumes they won't be charged for it. Boy are they in for a shock when the bill comes in.
Deputy heads will roll. Sack the manager!
This was first published in August 2011