Coming to a cinema near you - high definition pictures from the SAS Group


Coming to a cinema near you - high definition pictures from the SAS Group

High definition movies are coming to your local Odeon, thanks to SAS Group 

In a world, where PC has gone mad. In a time, in the not too distant future. In a place, where pop corn costs a fortune.

Only one thing can save us.

High Definition. At the Odeon Leicester Square and all over the country. Soon.
Odeon Cinemas has bought a digital content network from BT. It will be installed and configured by SAS Group, so its cinemas can store and manage 8000 films at any one time.

Telecoms experts the SAS Group will work with BT to deliver a digital content network for Odeon Cinemas across the UK. 

The new network will connect 104 locations in the UK and will be supported through a managed services agreement between BT and the SAS Group.

Last year 2010, Odeon announced plans to roll out a digital HD system to all of its screens across the UK. The new technology, says Odeon Cinemas, allows it to provide its widest choice of films yet.

SAS Group designed the communications platform capable of handling large digital data packets and has pledged to support of the new infrastructure. As an existing BT customer, Odeon had asked the company for advice on creating a digital content distribution network.

"We wanted to work with a supplier for whom network provision was their core competency," said Deborah Willacy, infrastructure and support manager for Odeon Cinemas. "BT was already supplying a number of services to us so it seemed a natural fit."

The infrastructure was built using an amalgam of two BT services: BT Net and ADSL Business Broadband. 

This was first published in March 2011

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