Daisy boss Matthew Riley to judge current crop of Apprentice nitwits

Opinion

Daisy boss Matthew Riley to judge current crop of Apprentice nitwits

We can now reveal that the real reason behind Daisy Group's decision to scale back its acquisition strategy has been uncovered; CEO Matthew Riley is looking to a career in showbiz.

In fact, Matthew has been tapped by none other than our dear old friend Lord Sugar to join his panel of Apprentice interviewers alongside Viglen chairman Claude Littner and renowned Baggs-buster Bordan Tkachuk.

Matthew will be tasked with grilling the remaining candidates in the final interview stage, assessing both their CVs and their future business plans.

This year's Apprentice differs from previous seasons in that the best business idea will become the basis of a partnership between the winner and Lord Sugar, with a £250,000 investment at stake.

"Having been in a similar position myself four years ago with the Entrepreneur Challenge and presenting my own business case to Sir Philip Green, I understand the position the contestants were in and just how intense the pressure can be," said Matthew, who in true IT industry style founded his business in a garage, albeit not a Californian garage.

"The competition is very strong and business cases impressive, but the key question for me was 'where is the money in this?'" he said. "Whoever is successful will need to show the cash return to Lord Sugar, and that is where the winner will be found."

After Matthew's inevitable stellar performance (to be broadcast on BBC1 this weekend) Network Noise reckons Strictly Come Dancing is surely the next logical step.

This was first published in July 2011

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