Dead Men Don't Read Mailshots - Capscan's new service will save you from investigating phoney leads
Scenes from the Steve Martin film Dead Men Don't Wear Plaid, a spoof on the genre of tough guy private detectives, usually played by Humphrey Bogart. Do Dead Men Read Junk Mail?
If not, Capscan can save you from investigating dead leads.
Did you know that dead people receive 59 million pieces of junk mail every year? Are zombies a key demographic that marketing managers have identified? It would surprise nobody, given what we know about marketing managers.
In fact, the truth is even more unedifying than that. The reason for all this ghost mail is that Britain's databases are woefully inaccurate. It's wasting companies 30 per cent of their marketing budget.
has a 12 point programme to combat this. As part of this scheme, it has launched a new version of Capscan Integrity, its online data cleansing, suppression and enhancement tool.
For more information, contact
This was first published in April 2011