This marks a momentous moment. In all my years writing about the channel the idea of a platinum, gold, silver and bronze partner accreditation system seemed untoppable.
But wait Oracle is here to blow conventional wisdom out of the water. The vendor has launched a diamond level for its elite partners because just saying gold and platinum isn't enough anymore.
Those that can prove they have delivered deep customer value and have oodles of skills can go for the accreditation.
But what does it mean for the rest of the industry? Well suddenly bronze looks very shabby and even gold has lost its sparkle a little bit.
You don't have to be a genius to predict a few more 'diamond' levels cropping up in the near future.
This was first published in September 2010