Energy seems to be growing in popularity as a buzz word again as more customers look to get their data centres running as efficiently as possible. It has been a while since a sales pitch included a green element but it does appear to be a good idea for resellers to include it in their pitches because customers do genuinely care about the subject.
Not just from a money saving point of view, although that does of course remain crucial, but increasingly from a corporate social responsibility standpoint. Get the energy usage as low as possible and it's something to be promoted and used as a brand asset.
Of course from a channel perspective this creates an opportunity because there are plenty of existing data centres that don't cut the mustard energy wise that will need to be upgraded. Plus thanks to the cloud there remains plenty of growth in the demand for the infrastructure which is keeping those in the channel with a server expertise fairly busy at the moment.
The energy agenda has always come out of the data centre world and it appears to be doing so again as the focus returns to energy usage and the need to show-off green credentials becomes not only topical but sellable.
This was first published in October 2011