Opinion

Facebooking your business

Facebook made a move at the beginning of December that should help smaller businesses with small budgets promote themselves via Facebook. They've done this by updating their promotion guidelines.

The revised rules cover 'the operation of any element of promotion' such as sweepstakes, contests and competitions that may involve collecting entries, running draws or judging an entry. The changes will make it easier to run a promotion by removing the need to obtain Facebook's permission first and by also removing the need to run a media campaign to promote the promotion.

So if there's something you want to shout about you can now use Facebook with minimal interference.

This was first published in December 2010

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