But imagine for a second you are sitting in an office running the channel side of things for a major vendor. You want a change in job but you know that the minute you brush up your LinkedIn entry people will talk and you can hardly pop up on Facebook or Twitter chatting away about what potential opportunities are out there.
So for those people perhaps the idea of anonymity is relevant even if it does sound a little bit against the spirit of social networking.
In a recent chat with one of the founders of Executives Place, Joseph Blass, a recruitment site that is launching with well paid channel players in mind, the anonymous approach was explained in a way that made it seem obvious that those looking for a senior move would not want anyone able to directly identify them.
Of course they want people to be able to identify their skills and experience and those things are listed but the name and current employer remain shrouded in mystery until things get to the point where it is a lot more serious and a job interview or offer is on the cards.
It provoked a train of thought about just how much we are prepared to give away online and how some of the social networking tools might actually work against someone wanting to make a job move.
Sometimes there can be good reasons to keep your identity hidden and perhaps a bit more balance is required for all of us. You might be interested to hear I'm enjoying a coffee but my boss might not be too keen to hear I'm gathering references on LinkedIn and brushing up my CV letting it be known I want a move.
This was first published in August 2010