Former Bell Microproducts director Colin McGregor has joined forces with Anthony Young at channel consultancy Demuto.
McGregor left the distributor months ago to set up brain4change, a consultancy offering self-development workshops and exec coaching services, but is teaming up with Young who departed Bell two years ago.
Young said resellers needed tools to cut through vendors' marketing messages that were often developed in the US and not tailored to local requirements: "Resellers are swamped with information from vendors and not all of it is useful".
A sales qualification tool developed with French firm ConservIT and a managed services e-learning platform are among the services packaged by Demuto that are "tailored solutions for local [reseller] customers," added Young.
These services worked well with his own aspirations at brain4change, said McGregor, who added he would help to develop e-learning, sales optimisation and growth programmes in the coming months.