"Not bad for a bunch of carrot crunchers" was the phrase used by Midwich boss Nick Culley to describe its
beyond Norfolk and into mainland Europe.
This sort of plucky spirit has made Midwich one of the few UK nationals to get through the recession relatively unscathed, boosting both its top and bottom line numbers in the most recent
The acquisition of French distributor SIDEV - the latest in a string of fairly small conquests but the first in mainland Europe - will add just €9m in turnover.
But more importantly it will hand Midwch a small footing in the AV channel on the continent to give it a clearer sight of any additional expansion opportunities that arise as the niche market consolidates, assuming it does.
Diss-based Midwich has more than held its own against the larger, more mature broadline distributors in the UK, can it transfer that fighting spirit to the newly formed French organisation?