But believe it or not, the comms channel will once again be represented, and we can't wait for the new series to get under way.
Late last week we received a mail from comms billing and WLR3 solutions provider Union Street Technologies, which is bidding a (temporary?) farewell to its dashing sales manager Vincent Disneur.
Vincent is already showing signs of being classic Apprentice material, saying: "My positive approach and very good looks make me stand out from the crowd."
Vincent, a 2010 Comms Business Awards finalist, will be going head-to-head with 15 other hopefuls as they jump through a series of flaming hoops to impress Britain's Angriest Hedgehog, Lord Alan Sugar.
This year, Sugar has decided he won't be hiring the winner but will instead be offering a £250,000 business start-up investment.
After Lee McQueen's reverse pterodactyl, who can blame him?
So good luck, Vincent. Bring the channel glory. But lose the hipster beard, yeah?
This was first published in May 2011