If you want to get some young brains to come up with an advertising campaign for your product then a good idea might well be to take a tip from JLT Mobile Computers.
The Runcorn-based manufacturer of rugged tablets is running a prize with media studies students at New Mills School, Derbyshire, to see who can come up with the best advert.
This is the second year running the competition has run and last year's winning film managed to get the corporate message across with a great deal of humour.
JLT's managing director Mark Muslek is going to judge the winner and should end up with some decent promotion for the product and brand.
So those keen to get some fresh thinking around their brand could do worse than get talking to the local college and harness the power of young minds.
This was first published in February 2011