'Mobile app 'EthOS' launched that allows brand owners to get inside consumers' pockets' says a headline in a press release this morning.
We don't know about you, but the idea of invasive, pushing marketeers colonising our privacy, to sell their brands, horrifies this column.
Do you agree? Should mobile marketers take a more subtle approach?
Answers on a brick, through the window, in a box of Milk Tray left by our bedside after you've broken into my house, or the comments section below, please.
This was first published in July 2011