How press releases get bonged off - PR

Opinion

How press releases get bonged off - PR

An email arrives in our in-box, explaining why and how [name withheld] is helping the channel make the transition from selling hardware and software to selling services.  

But, they're made one cardinal mistake. They've sent a five megabyte picture file, which will take forever to load onto the system. To make matters worse, they've labelled it 'Andrew'. So once the picture is on the server and we have to mark it up, we'll have no idea who the man is or which company he works for now.

We can't use the picture now. 

STRIKE ONE!

Andrew begins to outline his channel plans. But he's said nothing tangible. Oh, hang on, what's this phrase? "We're seeing some excellent traction in the cloud" 

STRIKE TWO!

"Our partners need something truly unique in the marketplace."

There are no degrees of uniqueness. It's either unique or it isn't. Marketplace? Don't you mean market? 

STRIKE THREE!

That's it, we're not going to write about this company, or its plans for a cloud computing channel.

We could have been your customer, but you couldn't be bothered to find out how we work.

YOU'RE OUT!

This was first published in March 2011

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