The findings of a global CEO study carried out by IBMindicate that expectations of significant change in the future with a greaterrole for the internet is not just limited to those operating in the channel.
Big Blue went out and asked senior managers what they thoughtthe enterprise of the future would look like and came back with resultsindicating the most expectant of change were in the mid market.
As a result the CEOs of mid market companies are makinginvestments with one of the plans for the future including making morepartnerships as well as entering new markets.
Marc Dupaquier, general manager of globalmidmarket at IBM General Business, said that mid market companies were makingmoves to ensure they were well-placed for the future.
"It's clear that these firms areaggressively changing their business designs to expand into new markets andforge stronger relationships with a new class of informed and collaborative customer,"he said.
Most of the CEOs interviewed admitted that they had facedthe need to make similar changes in the past but had not always been successfulnavigating through challenging times.
One of the apparent ambitions of CEOs is to tap into the “informationomnivore” and create services that appeal to an informed and collaborativecustomer.
This was first published in September 2008