IT investment whether forecast - cloudy with a chance of pain

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John Appleby, CEO of cloud consultancy Saaspoint, the cloud opportunities are there for the taking

In a sense, we are the channel!   Saaspoint operates as a centre of excellence for developing AppExchange and Force.com applications.  

We use our skills and experience to develop and enhance the offerings of companies like Amazon Web Services, salesforce and Google.
 
For the channel, the opportunities are there for the taking, I believe.  

We're just catching up with the US market in terms of cloud, but now the level of CIO interest in the UK indicates that 'Cloud Computing' has come of age, so that's a huge sales opportunity.  
 
This is a marked difference to previous years when cloud and SaaS opportunities arose from specific applications, usually led by a senior 'user' executive.  CIOs are now looking at the Cloud as a means to innovate within highly constrained budgets.
 
There is particular focus on innovation through the collaborative nature of Cloud. Again this is a huge opportunity for the channel, as the market is starting to mature now. 

So get working with the likes of Google Docs and social networking sites like Viadeo and GoSocial.

This was first published in March 2011

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