Opinion

Ingram Micro prepares for cloud assault

Ingram Micro has started to make preparations for a push into cloud computing with a number of senior appointments on both sides of the Atlantic.

Last month, the broadliner appointed Renee Bergeron as VP managed services and cloud computing to head up the US division.

But in a Q3 conference call with analysts last night, Ingram CEO Greg Spierkel said she will play a "leading role in the development of our cloud solutions worldwide".

"Recent research indicates that the majority of resellers want to work within the cloud environment but don't have the resources or expertise to do so," he said, adding many were in need of education at this early stage in the adoption cycle.

Sam Kamel, an electrical engineer for two decades with business development experience also joined the company on Monday as senior VP for corporate strategy to establish a greater focus on emerging tech such as cloud.

Closer to home, Jason Beal, an Ingram exec who helped to grow the services business in the US, is due to pitch up in EMEA as senior director for the software and services value division.

"We will continue to enhance our position in data centre solutions, logistics, data centre/point of sale and through organic expansion and some acquisitions," said Spierkel last night.

The role of distributors in the cloud is still under development with some viewing the opportunity to aggregate solutions, or potentially even host the service themselves.

Microsoft will move the Office 365 cloud and hosting application out of Beta testing, with the summer months touted as a possible date so it will be interesting to note the reaction from distributors.

The cloud offers some manufacturers an opportunity to remove a layer of the channel, which begs the question will they really need distributors to resell software?

This was first published in October 2010

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