Is email marketing too cheesey these days? Or does it work?


Is email marketing too cheesey these days? Or does it work?

Below is a typical example of modern email marketing. This column asks: is email marketing outdated?

Does email marketing actually work these days? Isn't it too intrusive? Does it work?

Could email marketing help you sell your cloud computing service to a sceptical CIO? 

How? We imagine you'd have to be fairly subtle about it?

What are the seven deadly sins of email marketing?

Can you improve on this one below? Coming soon. An email marketing guru will outline how email marketing could work for you.




Royale with Cheese April 15th - May 2nd

Byron is proud to celebrate the forthcoming wedding of Wills and Kate by running a Royale with Cheese special from April 15th to May 2nd inclusive. The Royale with Cheese will be a double cheeseburger made with Montgomery Cheddar, the highly regarded traditional cheese produced by the Montgomery family in Somerset since 1911.

We believe the Royale with Cheese to be a hamburger of impeccable class and distinction - fit for Royalty, no less. It also pays homage to John Travolta's famous conversation with Samuel L. Jackson in Quentin Tarantino's cult classic "Pulp Fiction", one of our favourite movies.

The Royale with Cheese will be available at all our restaurants, including our new site at 11 Haymarket SW1, which opens on April 15th.

This was first published in April 2011

Join the conversation Comment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.