This blog has been used before as a platform to point out the growing love in the channel for two wheels and clearly Norton has picked up on the trend as well.
The security vendor is encouraging resellers to sell its products with a promotion. Nothing new in that but the theme of the promotion is the Tour de France and the prizes are cycling connected.
A VIP trip for two to see next year's Tour, Trek bikes, Garmin bike computers and a host of other goodies are on offer with one of the most sought after, apart from the trip, surely the 2011 winning racing bike, a BMC Team Machine.
The three month long promotion starts today and those selling the Norton products can go to the portal and sign up and earn coupons for prizes.The "Sprint to the Finish!" promotion will take place in eight European countries: the UK, Germany, Italy, France, Austria, Spain, Belgium and the Netherlands.
Shelagh McManus, Head of UK Marketing from Norton said "We are really pleased to work with our resellers and offer the opportunity to win such amazing prizes, and at the same time help consumers to stay protected against online threats in our battle against cybercrime."
Good to see that the love of cycling is spreading and who knows the promotion might convert a few more in the channel to a love of two wheels.