Oracle has maintained a vow of silence despite (or because of) the recent changes to its channel and appears unlikely to break this for at least the next six weeks.
A deadline of 15 October looms for Sun Microsystems resellers to migrate from the Sun Partner Advantage programme to the Oracle Partner Network, 90 days after they were given notice of termination of the existing contract.
After this date there is an expectation that Oracle will get more vocal with partners (and the channel press), to detail joint product developments and announce the recent changes to distribution.
As exclusively revealed by Reseller Radar, Oracle named Avnet TS and Arrow ECS as its two UK VADs following a request for information tender that was beset with delays due to the complexities of the decision.
All distributors involved in the RFI are still unable to talk publicly about the appointment as Oracle promised those that were de-selected (Interface in the UK) a grace period to digest the development behind closed doors.
This shows that Oracle does understand the importance of partnerships so maybe it is learning from the past mistakes that began the day it acquired Sun.
This was first published in August 2010