The picture shows an Avaya Flare desktop video device, tragically unadorned with a bad watercolour of Prince William.
Get onto it, Avaya!
Or how about Cisco? Imagine the upselling opportunities for the channel.
Not only will the reseller have the opportunity to rip and replace an entire data centre and network infrastructure, but by factoring in the extra cost of the paint gives a welcome boost to their margins, helps the distributor meet its targets and, ultimately, increases Cisco's bottom line. Everyone's a winner!
Meanwhile, the customer increases his prestige and cements his reputation as a true patriot, guaranteeing repeat services business for the channel.
I can't think of a single flaw in this scheme...
"What more current way to celebrate the Royal Wedding than creating a commemorative case?" asks a breathless Shannon Swallow, VP of global marketing at Case-Mate.
Yes, Case-Mate is rushing out no fewer than four iPhone cases at approximately £21 a pop, just in time for the big day.
We've selected our favourite case to show you today, but for more I'd definitely recommend a gawp at the Case-Mate website. The Sex Pistols-inspired punk case is truly a work of art.
Photos courtesy: Case-Mate and Avaya Inc. All rights reserved
This was first published in March 2011