Opinion

Social media. RIP?

Are social media sites passé? Research firm Gartner thinks that it could be so.

In a survey of some 6,296 people in 11 developed countries, Gartner found that almost 25 per cent of respondents use their favourite social media website less than they did when they originally signed up.

It seems that they're concerned about online privacy issues.

In the UK, this is especially pertinent since the Press Complaints Commission previously ruled that postings on social media sites cannot be considered private.

Presumably those using social media to communicate with customers are going to have to step up their game to keep followers' interest.

This was first published in September 2011

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