Opinion

Start-up offers Cisco $1 for WebEx

Private equity-backed meeting platform software specialist SalesCrunch has made an apparently genuine offer to Cisco to buy its WebEx web-conferencing service for a single dollar (63p), plus 15% equity in the business.

SalesCrunch reckons that in light of Cisco's retrenchment into its core network business after a number of ill-advised forays into consumer networking, a logical next step would be to hive off the WebEx business (which cost Cisco a cool $3.2bn five years ago).

SalesCrunch is proposing to migrate the entire WebEx user base onto its platform over a 12 month period, and claims to be able to offer a more robust feature set, lower pricing, social integration, and tracking and analytics capabilities currently absent from WebEx.

It bills itself as the natural successor to the WebEx business, and reckons it would save thousands of jobs, while helping WebEx avoid the same fate as the Flip camera.

Cisco had not responded to the offer (as far as Network Noise is aware) at the time of writing, but then, for the sake of a dollar, does it really need to?

This was first published in March 2012

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