Super branding as all eyes focus on the last four

Opinion

Super branding as all eyes focus on the last four

There are two contests which are currently dominating the television talk shows and radio phone-ins in America. The first is the race for the Republican nomination in the race to be the candidate to run against the President in the next election.

The second, and much more widely debated, is who will come out of this Sunday winning a place to contest the Super Bowl. The final four teams play each other this weekend in one of the biggest games in the American football season, with the two winners knowing that the largest sporting spectacle awaits.

Go to any American bar, and let's face it if you work in the channel a couple of those are an obligatory stop on any city tour, and you will find wall to wall screens showing the action. The city I happened to be in was Boston, where the local team the New England Patriots is one of those playing this weekend.

The usual questions of can they win, who will score and how well will they perform are getting more analysis than PC sales figures ever could, and the talking never seems to stop.

But one thing is for sure; the power of sport to attract attention, interest and opinion is something here that puts the politicians to shame.

No wonder tech companies try so hard to get advertising around these games. No one forgets Apple's famous 1984 ad was screened during a break in the Super Bowl, and you can't help but wonder who will get their branding in this year in one of the most viewed television moments.

This was first published in January 2012

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